If you’re starting a coaching business (or want to) and you’re worried that there’s not enough demand, here’s what you should know
One of the most common questions asked by those who are thinking about becoming coaches or are new to coaching is this:
Is the life coaching market saturated?
When someone asks me if I think the coaching market is saturated, I ask them why they might think it is. What they usually tell me is that they see so many other people already pursuing coaching as a career.
Is The Life Coaching Industry Saturated?
If you’re having similar doubts or thoughts, you’re in the right place! Today, you’re going to discover that the true answer to the question above is ABSOLUTELY NOT. And this answer is supported by the following three indicators.
1. More and more people want to be coached.
Thirty years ago, if you told someone you were a coach, they would probably say, “What sport?”
But today, more and more people from all walks of life and from all over the world are becoming aware that there’s an invisible pattern that dictates how results occur. In other words, there’s an art and a science to creating results – results don’t simply occur by accident.
People are opening up to this truth; however, they don’t know exactly HOW to use apply this pattern to rapidly bring exponential success to their own lives. For this reason, they’re searching for someone who can show them how. They want to know how to use their thoughts in order to choose and live into the results they want… and they keep hearing about life coaching.
2. The coaching industry is a billion dollar industry that’s predicted to grow rapidly over the coming years.
Not only are more individuals seeking coaches, but more businesses are hiring coaches for their employees. In addition, new technology and social media platforms mean that coaches can work virtually and gain international clients relatively easily. In fact, many corporations are reducing their overhead costs by outsourcing their staff training needs to virtual coaches.
To top it off, it’s actually quite inexpensive to start a coaching business as compared to starting other businesses. For example, if you want to open a yoga studio or a yogurt shop, you need to have about $200,000 to start.
But once you’re certified, you can begin a coaching business with pretty much just a laptop and an internet connection!
3. There are more niches for coaching than we could possibly ever count.
When it comes to life coaching, there are many niches of clients that you could choose to work with, for example: weight loss, parenting, dating, real estate, business, mindset, marketing, finding your passion and purpose, career, leadership, and the list goes on!
You can choose to serve one particular niche if it’s one that you’re passionate about or already have experience in, but you don’t HAVE to pigeonhole yourself into just one niche.
I’ve personally coached all kinds of people, from moms, professors, heads of the United Nations and even political leaders!
When it comes to serving a specific niche of clients, the choice is yours.
Let’s review everything we’ve discussed today about the coaching market
In short, the answer to the question about whether or not the coaching market is saturated is ABSOLUTELY NOT! Why? Because more and more people are seeking coaching, the billion-dollar coaching industry is growing, and there are more avenues for coaching than we can count, so space in the industry is NOT the issue.
A better question is… would you love to help people by means of being a successful coach?
If so, I have one more question for you:
What would you like to know most about starting or growing a successful life coaching business?
Go ahead and share your thoughts with me in the comment section below – I’d love to hear from you 👇🏼👇🏼👇🏼
If you’ve been thinking about starting a coaching business OR if you’d love to enhance the one you already have, you’re invited to attend a FREE online masterclass, during which you’ll discover:
- The #1 most important step you can take right now to begin building an income-producing, impact-making coaching business
- How to have 100% confidence in your ability to guide your clients through true transformation
- What it takes to attract the motivated, positively-minded DREAM CLIENTS you’d love to work with
- The key to providing value and leaving a lasting impression during enrollment conversations
Again, whether you’re new to life coaching or if you already have a coaching business but haven’t been able to generate the level of impact or success you’d love…
And if you feel called to help others live lives they love, and you’d like to find out how you can share your gifts AND have the lifestyle, flexibility and income that you desire…
This FREE online masterclass will be truly valuable for you!